Tired of the dating game? Attracting the wrong kind of people and not seeing an ROI on your investment of time and effort? If the dating world has thrown you into a rut, then it’s time to change your bad patterns and update your dating strategy.
A successful business will change their marketing strategy and do what it takes to get the ‘right’ target audience. They explore new options and find ways to attract new customers. If a business doesn’t do this regularly, it’s likely they won’t be in business for too long.
Similar to a business, you have to develop a marketing strategy to have a successful dating life, hopefully leading to a relationship (ie. Loyal customer). Otherwise you will either not date at all or settle for someone you aren’t compatible with because you feel that’s as good as it gets. If you are in a dating rut, you need to shake things up a bit and rethink your strategy. Create a new approach to dating and think outside the box.
Try these 5 Steps to help you create a successful dating strategy:
1. Define your market.
Just like a successful business, you need to know WHO you are trying to attract. Define the age range, ethnicity, financial status, family status, characteristics and behaviors of your potential match. It’s great to take some time to really look within and define your needs and your wants. If you know who you’re looking for, it’s a lot easier to find him/her.
2. Define what your market wants.
Once you define your market, you need to identify where to find this person and what activities they enjoy? What would they possibly do for recreation or hobby? What might they do for a living? Who are their friends and what circles do they run in? Where might they hang out after work or on the weekends? Think outside the box and try to figure out as much as you can about the type of person you want to attract.
3. Put your plan into action.
A successful business knows their market and they know where their customers are and what they do. For instance, you probably wouldn’t see a high fashion ad in a car-racing magazine. Keep this business strategy in mind when you are dating – target where your ideal match might go or frequent regularly. If you are searching for a guy that goes to church, you may not want to frequent nightclubs and bars but attend Sunday mass instead. If you’re searching for the creative type, then maybe best to hit art gallery openings. If you like the outdoorsy kind, then join a local hiking or cycling group.
Start trying to go to the places you listed in the step above and quit going to places that your Mr. or Ms. Right won’t normally go to – your time is valuable, so be conscious of how you spend it. For instance, if you are attracted to Doctors or Nurses, start having lunch and grabbing coffee around local hospitals and medical complexes. We don’t recommend trying to end up in the emergency room! But seriously, think outside the box to figure out where your ideal mate might be and go there.
4. Ask Yourself: Is your target market buying what you are selling?
A business that only wants to sell to affluent clients has to make sure their products, services, and design of their package is attractive to that customer. Ask yourself what type and quality of person your dream mate would want and then honestly ask yourself if you fit that profile and what value you bring to them. Would they want someone who is healthy and athletic? Has higher education and good career? What type of person would your dream mate be attracted to? Someone who enjoys the outdoors or someone who wants to chill at home? We are usually attracted to people who are a reflection of ourselves and balance us out, however, we often aspire to attract people we feel will make us look “good” to our friends, family and community. This leads us to our final step…
5. Ask Yourself: Are you the type of person that you want to date?
Have you ever been to a restaurant where you could tell the owners/chef loved what they did and had passion for it? It probably made you feel excited and you were more likely to go back. When someone lives their life with passion, others are automatically attracted to them. Just like a successful business, you want to be happy with what and who you are.
When a person wants someone that is “out of their league” it is usually because they themselves want to be at that level. Have you ever known someone who is not a college-grad, has financial issues, and maybe a few pounds to loose but is still searching for a higher-educated, financially secure, sexy athletic type? The most likely reason for this is that they too want to be considered smart, stable, fit and healthy on the inside. Become the person you want to be and it will be much easier to attract someone you are compatible with. It’s nice to want to “marry up” but competition is stiff and the business next door is ready to take your potential customer if your products and services don’t match up to your target audience.
If you are in a dating rut, try new approaches to meeting new people who are right for you. Through this process, you’ll learn more about who you are, what you need and want, and what changes you need to make to attract your match! Is your dating strategy working for you?